There comes a time when right things start becoming the norm. And, that’s exactly what has happened to consumer choices in recent years. There has been an increase in awareness about environmental and social issues. And, this has led customers to ask: “Hey, What’s the true cost of the clothes that I wear?” Therefore, the fashion industry is now facing a reckoning.
Fast fashion offers quick styles day in, and day out for cheap. But, in doing so it damages the environment a great deal. And, it also affects the people involved in the production stages. Consumers of today’s day and age can’t turn a blind eye to the pressing issues of massive waste production, and exploitative labour practises. So, the need of the hour is to Choose Sustainable Clothing Brands.
These sustainable apparel brands offer a responsible alternative. They employ eco-friendly materials, ethical labour practises, transparent supply chain processes, and a commitment to zero-waste methods, yamayoga is a homegrown sustainable brand that champions change and allows you to wear responsibly.
Is Fast Fashion Bleeding The Environment?
Fast fashion is literally damaging our environment at such a magnified scale because of the humongous amount of waste generation, pollution, and resource depletion. 92 million tonnes of textile waste are produced by the fast fashion industry each year, most of which is disposed of in landfills, where synthetic fibres can take hundreds of years to break down. It also leads to a great waste of water. In fact, your one cotton t-shirt wastes almost 2,700 litres of water.
Fun Fact: An average person drinks this much water in almost two and a half years.
Another significant problem is water pollution since harmful chemicals are released into rivers and oceans during the textile dyeing process. Approximately 20% of the wastewater produced worldwide comes from the fashion sector, and many of these contaminants are bad for both human health and aquatic life.
In addition, the carbon footprint of fast fashion is huge. Approximately 10% of carbon emissions worldwide are attributed to this industry, surpassing the combined emissions from international travel and maritime commerce.
Customers may contribute to lessening these environmental effects and fostering a more sustainable future by selecting eco-friendly brands like yamayoga.
So, What’s Good About The Sustainable Apparel Brands?
Choosing eco-friendly clothing products isn't only about feeling good about the world; it's also about getting greater value for your money! First of all, one chic ensemble at a time, you are helping the earth. Eco-friendly companies are the superheroes of the fashion industry, reducing pollution, waste, and carbon footprint significantly. Additionally, they treat their employees well, so you can show off your garments without worrying that they were produced in some dubious sweatshop.
Speaking of quality, eco-friendly clothing is long-lasting. You won't have to wash your best shirt only to discover it has shrunk to doll size. These pieces will keep you looking great for a long time because they were made with durability in mind.
So, are you going to settle for the cheap thrills of fast fashion or are you choosing yamayoga and investing in the good of the planet?
How to Identify the Truly Sustainable Brands?
It may seem impossible to find a really sustainable brand, but don't worry—We've got you covered! It's like trying to find your mother's ideal paneer butter masala recipe. To begin with, look for certifications such as SANE Standard or SAC, which attest to the brand's dedication to environmentally responsible operations. These badges are the equivalent of an endorsement from Mother Nature.
Transparency is crucial after that. The top companies won't hold back when discussing the origins of their materials or how they handle their craftspeople. If a brand is keeping things under wraps, you should probably unfollow them.
Let's chat about materials now! Seek out companies that support locally produced materials such as hemp, organic cotton, and even recycled sarees. So go ahead and finish your research; before long, you'll be proudly wearing sustainable clothing! Speaking of pride, yamayoga is a native label that is equally dedicated to sustainability and style, so if you're searching for a brand that meets all the requirements, go no further.
How ‘You’ Can Be the Flagbearer Of Change?
Will you be the hero that India's fashion industry needs? Now is the time to use your money like an incredible instrument! You can vote for the kind of world you want to live in with every rupee you spend, so why not use that rupee to support sustainability? Selecting eco-friendly brands communicates to the industry your concern for the earth and its inhabitants, rather than merely the latest fashions.
Another thing that changes the game is supporting small and local companies. India is full of ethical brands and skilled craftspeople who are begging for your support! Purchasing from these jewels not only supports the local economy and preserves traditional crafts, but you're also obtaining exceptional, one-of-a-kind goods.
And don't stop there—tell everyone about it! Post your sustainable discoveries on social media, share them with friends and family, and start a dialogue. This movement will pick up more steam as more individuals become aware of the consequences of their decisions. By working together, we can influence the fashion industry to move towards a sustainable and fashionable future.
Conclusion
In conclusion, adopting sustainable fashion puts you at the vanguard of a revolution rather than just a fad. You are changing the world with every purchase you make when you support companies like yamayoga, that care about the environment and people. Therefore, keep in mind that every little step counts, whether you're spreading the message to your group or replacing fast fashion with eco-friendly clothing. Let's maintain the trend and change our clothes to be more sustainably designed.